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Are your Google Play downloads dropping too?

Actually I had quite the same drop:
android-drop.png


It's not that huge like for others but for my free card game it's quite noticeable. My paid app is not affected at all.
 
What did you guys do to have enough downloads to even see this? :-O Any hints in marketing?
 
No hints. You just need a niche. Forget the thousands match-3 games, it's not worth it.

You have to see it from a user's point. So when you look for a game, what do you do? You search for it. That's the first thing.

Now you need to do a search for a game you want to make. If you find more than 20 games of that type. Forget it. You need a niche something where not many games are made (yet).

That's somehow the only thing to get noticed at all.

Often it makes sense to look for a local (country wise) niche. The graph above is for a Mau Mau card game (similar to crazy 8) which has about 200k downloads so far. Nothing to get rich from but locally there aren't so many.

I once did a battleship game plus a German version of it (Schiffe versenken). You can imagine that the German version Schiffe versenken had about 4 times the download numbers of the English "Battleship" version even though the German market is much tinier than the global one. Because when someone enters "Battleship" in the search he probably even won't see my app but for "Schiffe versenken" he won't find that many which means that mine is more likely to be found.
 
Thanks for the advise!
 
BTW, that's the long term chart of my Mau Mau card game:

android-maumau-all.png


that's just the last year:

android-maumau365.png


You see, it has quite some decline over time but yeah, that's somehow natural.

Compared to that my full price game (€7,99) is quite steady:

android-paid.png
 
I read about this on Gamasutra a few weeks ago. Reading the comments on Gamasutra, several small companies were basically talking about shutting down because of the changes. It seemed that only free apps were affected by the June 21st change. Payed ones stayed flat for most people. By chance, has anything improved yet or is it still bad?
 
Here comes the chart from my card game, showing the dip in between. Looks like it's catching back up a bit - at least it stabilizes...

android-maumau.png
 
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